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\firstname{Hanny Lim}
\familyname{Longstaff}
\address{Stamford, CT 06902}
\phone{(718) 314-1779}
\email{hanny@longstaff.us}
\homepage{longstaff.us}

\begin{document}
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\section{Summary of Qualifications}
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\cvlistitem{Dynamic Director of Sales with over eight years of experience and a proven track record of elevating revenue and exceeding group goals through strategic leadership and innovative sales approaches.}
\cvlistitem{Adept at fostering strong client relationships and orchestrating seamless event experiences.}
\cvlistitem{Expertise in identifying growth opportunities, collaborating across departments, and orchestrating successful sales processes from inception to closure.}
\cvlistitem{Skilled in creating promotions, leading teams, and delivering consistent results in fast-paced, customer-centric environments.}

\section{Skills}
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\cvlistitem{Sales Software Proficiency: Delphi, Salesforce, Agency360, SalesPro}
\cvlistitem{Office Suite Proficiency: Google Docs, Sheet, Slides, MS Word, PowerPoint, Publisher, Excel}
\cvlistitem{Hotel Management System: Opera PMS, Galaxy Light Speed, and OnQ PMS}
\cvlistitem{Multilingual Communication: Fluent in English and Indonesian; conversant in Mandarin}

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\textbf{\LARGE Professional Experience}
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\section{Hotel Indigo Flushing LaGuardia}
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\cventry{September, 2023 -- Current}{Director of Sales}{}{Flushing, NY}{}{}

\cvlistitem{Successfully drove revenue growth by surpassing 2024 contribution goals by \$1M in the second quarter with a notable achievement of exceeding the Q2 target goal by over \$300K.}
\cvlistitem{Successfully signed a two year agreement with US Tennis Association Group for years 2024 and 2025 with over \$1M of Revenue.}
\cvlistitem{Successfully signed a one year agreement for 2024 Airlines crew with revenue of \$1M.}
\cvlistitem{25\% increase in Business Transient and Local Company clientele.}
\cvlistitem{Leveraged the Arrival report as a potent instrument to uncover additional business transient possibilities and their associated booking agencies.}
\cvlistitem{Initiated weekly status meetings to transparently communicate revenue growth, foster team alignment, and drive collective success.}
\cvlistitem{Developed and executed strategic promotions across various platforms, including monthly, quarterly, and "need dates" campaigns, to enhance visibility and attract a diverse clientele.}
\cvlistitem{Masterfully managed the sales process from lead identification and qualification to negotiation and deal closure, consistently delivering superior outcomes.}

\section{The Collective Paper Factory Hotel}
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\cventry{May, 2021 -- August, 2023}{Director of Sales}{}{Long Island City, NY}{}{}

\cvlistitem{Successfully drove revenue growth by surpassing annual group contribution goals, with a notable achievement of exceeding the target by \$250K in 2022 and \$50K in 2021.}
\cvlistitem{Strategic Leadership and Goal Attainment: Instrumental in achieving the 2023 Group's Q2 goal in terms of group contribution and meeting room targets, reflecting an unwavering commitment to results-driven leadership.}
\cvlistitem{Business Expansion and Client Engagement: Realized a remarkable 25\% increase in Business Transient and Local Company clientele, demonstrating exceptional prowess in identifying and cultivating new business opportunities.}
\cvlistitem{Leveraged the Agency360 report as a potent instrument to uncover additional business transient possibilities and their associated booking agencies, thereby expanding our influence within the competitive landscape.}
\cvlistitem{Event Coordination and Client Liaison: Spearheaded the seamless orchestration of meetings, conventions, and events, ensuring client satisfaction through meticulous coordination of services and production of accurate BEOs and Convention Resumes.}
\cvlistitem{Transparent Communication and Collaboration: Initiated weekly status meetings to transparently communicate revenue growth, foster team alignment, and drive collective success.}
\cvlistitem{Strategic Planning and Promotion: Developed and executed strategic promotions, including monthly, quarterly, and "need dates" campaigns, across various platforms to enhance visibility and attract a diverse clientele.}
\cvlistitem{Holistic Sales Management: Masterfully managed the sales process from lead identification and qualification to negotiation and deal closure, consistently delivering superior outcomes.}
\cvlistitem{Innovative Resource Allocation and Planning: Successfully directed resource allocation, forecasting, and strategic planning for new business ventures, showcasing adept decision-making and resource optimization.}
\cvlistitem{Expertise in Client Qualification: Thoroughly assessed and qualified leads and sales opportunities, ensuring efficient utilization of time and resources.}

\section{Marriott Courtyard Times Square and Marriott Residence Inn Times Square}
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\cventry{December, 2019 -- March, 2020}{Area Sales Manager}{}{New York, NY}{}{}

\cvlistitem{Accomplishments: Successfully secured Group business for the Tour Series spanning from 2020 to 2021, resulting in revenue exceeding \$1 million.}
\cvlistitem{Sales Initiatives:
Proactively initiated outreach efforts to local businesses, cultivating valuable connections and opportunities within the community. 
Skillfully engaged with global accounts, consistently exploring potential new business prospects across all Business segments.}
\cvlistitem{Lead Generation and Client Relations:
Employed a strategic approach to sourcing new accounts, ensuring a diverse portfolio of potential clients for sustained growth.
Identified promising targets through astute market research and industry analysis, enabling effective lead generation.}
\cvlistitem{Rekindling Past Opportunities:
Demonstrated a proactive approach by re-soliciting past business leads, reviving potential opportunities for revenue growth.
Employed various engagement strategies such as personal meetings, luncheons, receptions, and regular on-site interactions.}
\cvlistitem{Consistent Engagement:
Committed to maintaining a high level of engagement, meeting with clients daily, weekly, and monthly.
Leveraged frequent interactions to foster rapport, address client needs, and provide exceptional service.}

\section{Holiday Inn Express Times Square South}
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\cventry{December, 2018 -- December, 2019}{Senior Sales Manager}{}{New York, NY}{}{}

\cvlistitem{Spearheaded a remarkable 25\% surge in group production within three months}
\cvlistitem{Not only met but surpassed the annual group goal in 2019, showcasing exceptional dedication and performance.}
\cvlistitem{Successfully secured bookings for the 2019 Group business for the Tour Series, generating substantial revenue exceeding the \$1 million mark.}
\cvlistitem{Proactively engaged with local companies and global accounts, effectively identifying and capitalizing on new business prospects across diverse market segments.}
\cvlistitem{Demonstrated swift responsiveness to leads via Lanyon during the competitive RFP season, strategically harnessing business transient opportunities.}
\cvlistitem{Leveraged the Agency360 report as a potent instrument to uncover additional business transient possibilities and their associated booking agencies, thereby expanding our influence within the competitive landscape.}
\cvlistitem{Orchestrated the preparation and adept management of a comprehensive Sales \& Marketing Budget, optimizing resource allocation for maximum impact.}
\cvlistitem{Pioneered a weekly Sales and Revenue Strategy meeting, fostering collaborative discussions on critical facets such as pricing strategies, yield management, market dynamics, and lead generation.}

\section{Aloft and Ibis New York LaGuardia Airport Hotels}
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\cventry{January, 2018 -- December, 2018}{Senior Sales Manager}{}{East Elmhurst, NY}{}{}

\cvlistitem{Surpassed expectations by securing bookings for the 2018 group business that exceeded the budget by an exceptional \$500K, underscoring exceptional negotiation and client relationship skills.}
\cvlistitem{Notably, achieved and surpassed budget targets by an impressive 219 room nights and a substantial \$76K in room revenue, highlighting a keen focus on revenue optimization and operational excellence. }
\cvlistitem{Fostered strategic partnerships with key entities such as the Queen's Chambers of Commerce, NY Mets, Accommodation Plus International, and LAMCO, amplifying both hotels' visibility and appeal through synergistic collaborations.}

\section{Washington Jefferson Hotel}
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\cventry{May, 2017 -- January, 2018}{Director of Sales}{}{New York, NY}{}{}
    
\cvlistitem{Skillfully managed local and national accounts through adept negotiation and strategic oversight, ensuring mutually beneficial agreements.}
\cvlistitem{Proactively conducted comprehensive market research across various segments, including Corporate, Leisure, Tour \& Travel, SMERF, Government, and Sports \& Entertainment, employing methods such as cold calling, creative promo flyer development, and targeted sales calls.}
\cvlistitem{Formulated and executed a meticulously crafted strategic blueprint, driving the achievement of ambitious sales targets and expanding the hotel's customer base.}
\cvlistitem{Innovatively introduced amenities tailored to hotel customers, effectively boosting revenue streams and enhancing guest satisfaction.}
\cvlistitem{Engineered a revitalized Sales Team system, introducing an improved proposal structure, revamped contracts, enriched hotel sales kits, and streamlined workflows for Sales Coordinators. Additionally, implemented the Delphi system as a potent sales tool.}
\cvlistitem{Assembled a comprehensive competitive setlist through rigorous research, on-site visits to neighboring hotels, and a thorough analysis of their strengths and weaknesses.}
\cvlistitem{Concluded property site inspections with finesse, hosted clients with genuine hospitality, and actively participated in weekly revenue meetings, showcasing a well-rounded commitment to operational excellence.}
\cvlistitem{Fostered collaborative partnerships with clients, dedicating effort to comprehending their unique business needs and objectives, resulting in tailored solutions and strengthened relationships.}
\cvlistitem{Effectively communicated the hotel's value proposition through compelling proposals and engaging presentations, ensuring a clear understanding of the benefits offered.}
\cvlistitem{Produced insightful reports, including but not limited to Productivity Reports, Weekly Plans, and Sales Call Reports, providing a data-driven foundation for strategic decision-making.}

\section{Aloft Brooklyn Hotel}
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\cventry{November, 2015 -- May, 2017}{Sales Manager}{}{Brooklyn, NY}{}{}

\cvlistitem{Cultivated enduring partnerships with key clients, ensuring a consistent stream of group revenues.}
\cvlistitem{Achieved a remarkable 12\% year-over-year increase in group production during 2016, a testament to astute market insight and strategic planning.}
\cvlistitem{Demonstrated exceptional performance by attaining but surpassing the 2015 goals in numerous months, including January, February, March, April, May, June, and November, achieving well over 100\% year-over-year growth in 2016.}
\cvlistitem{Aggressively harnessed strategic relationships within the market for assigned market segments, surpassing the ambitious \$900,000 annual group goal by an impressive \$405K in 2016, focusing on a 176-room, select brand property.}
\cvlistitem{Skillfully identified business prospects within the market and effectively seized market share from direct competitors, demonstrating a proactive market presence.}
\cvlistitem{Orchestrated monthly sales blitzes, successfully expanding the portfolio of corporate accounts and tapping into new revenue streams.}
\cvlistitem{Achieved an impressive 25\% year-over-year increase in corporate and LNR (Local Negotiated Rates) production during 2016, showcasing adept negotiation and client management capabilities.}
\cvlistitem{Utilized the Agency360 report as a powerful tool to unearth supplementary opportunities within the business transient realm alongside their corresponding booking agencies. This strategic approach significantly broadened our reach and impact within the fiercely competitive market.}
\cvlistitem{Held the pivotal responsibility of negotiating and overseeing all local accounts and national agreements throughout the RFP process, ensuring advantageous terms and conditions.}
\cvlistitem{Crafted, evaluated, and presented comprehensive annual Marketing Plans and budgets, quarterly action plans, and weekly pacing reports to the owner and management teams.}
\cvlistitem{Devised and executed a meticulous strategic blueprint, instrumental in achieving ambitious sales targets and broadening the hotel's customer base.}
\cvlistitem{Prepared a range of detailed reports, including but not limited to Productivity Reports, Weekly Plans, Sales Call Reports, Market Share Analyses, and Forecasts, fostering informed decision-making and planning.}

\section{Hotel Indigo Brooklyn and Aloft Brooklyn Hotel }
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\cventry{May,2015 -- October, 2015 }{Complex Sales Coordinator}{}{Brooklyn, NY}{}{}

\cvlistitem{Handled all incoming and outgoing correspondence for DOSM \& Sales Manager}
\cvlistitem{Performed any other reasonable duties as required by the DOSM and Sales Manager}
\cvlistitem{Prepared group proposals and contracts for clients and input all information through STS}

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\section{Education}
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\cventry{}{Bachelor's Degree in Business Management}{Tarumanagara University}{Jakarta, Indonesia}{}{}
\cventry{}{Major: Travel, Tourism, and Hospitality Management}{LaGuardia Community College}{Long Island City, NY}{}{}

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Version: \input{../../BUILD}

The latest version of this document can be found at \link[https://longstaff.us/resume/]{https://longstaff.us/resume/}
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